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 Abstract

math-photography-hd-wallpaper-1920x1080-9897Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.

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August 27th, 2018

SERENE 2018 – 10th International Workshop on Software Engineering for Resilient Systems

Resilience is an ability of a system to persistently deliver trustworthy services despite changes. Modern software systems continuously change in […]

August 27th, 2018

I-CiTies 2018 – 4th Italian Conference on ICT for Smart Cities And Communities

A smart city is a vision where key infrastructure components and services – e.g., environmental, emergency response, transport/mobility/energy management – […]

April 30th, 2017

Panel on ICT for the Culturale Heritage – L’Aquila, 04-05 May 2017

L’evento “ICT per i Beni Culturali”, che si terra’ a L’Aquila nei giorni 04 e 05 Maggio 2017, si pone […]

April 30th, 2017

CINI Smart Cities University Challenge

Il CINI Smart City University Challenge e’ una competizione universitaria organizzata dall’Universita’ degli Studi dell’Aquila e dal Laboratorio CINI su […]

October 4th, 2016

Presenting @ iCities 2016 CINI event

I have been presenting two ongoing projects at iCities 2016, the CINI 2nd Annual Conference on ICT for Smart Cities […]

October 4th, 2016

Running the Educators Symposium @MODELS2016

The Educators Symposium @MODELS2016, event run in Saint-Malo on October 03rd, is being including the following presentations: 9:00-9:15 Opening 9:15-10:30 […]

October 4th, 2016

Running the COMMitMDE wokshop @MODELS 2016

COMMitMDE 2016 brings together experts in model driven software engineering and collaborative software engineering in order to give evidence on […]

July 24th, 2016

25 Years of Software Architecture: impact on the Software discipline

Sign in to this post to get news about this ongoing research. Preliminary results have been presented in my keynote […]

July 22nd, 2016

COMMitMDE workshop @ MODELS 2016

COMMitMDE 2016 is the 1st International Workshop on Collaborative Modelling in MDE. It will run co-located with MODELS 2016 in Saint […]

April 20th, 2016

EUROWEB+ meeting in L’Aquila

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